A: By "goofy," we assume you mean "brilliantly clever." Thank you. Actually, "World Wide" started out as amusingly ironic hyperbole, and ended up as self-fulfilling prophecy. Obviously, "Wadio" is alliterative -- and, we hope, suggests that one of our specialties is funny radio. Our initials of WWW actually came along before the World Wide Web exploded, but it's been a fortunate coincidence as our business evolved into the creation of Web content. Most importantly, the name "World Wide Wadio" was painstakingly devised to ensure that we would always have a receptionist with a sense of humor.
Other Names We Considered Before Choosing World Wide Wadio Wide Screen Radio
Audio 'R' Us
Big Ass Ideas
Audio Masters of the Universe
World Wide Webbio
Other Names We Didn't Consider General Motors
People's Republic of China
Is That A Podcast In Your Pocket?
Dick and Bert
A: It all happens in our “State-Of-The-Universe” studios in Hollywood -- featuring amazing penthouse views of the Hollywood hills, downtown LA, and (on a clear day) even the Pacific ocean. You really have to see these studios to believe ‘em.
And while you’re here, there’s all kinds of fun things for you to do:
Things To Do While You’re In Hollywood Check out the Hollywood Sign from our conference room window
Ride your motorcycle down the hallways of the Riot Hyatt
Bribe your way into the Skybar
Get bumped from your table by a big celebrity
Stay at a hotel someone famous died in
Wear shades in the shower
Pitch a concept
Come back from Dead Man’s Curve
Things NOT To Do While You’re In Hollywood Get bumped from your table by the guy who was the brother on The Wonder Years
Go shopping for a snow shovel
Point your toy UZI at a cop
Say, “Wow! That lady at the next table looks just like Faye Dunaway, only way older!”
Give a ride to that lady hitchhiker in the short-shorts
Get drunker than your client
Misplace your rental car, ‘cause you never actually noticed what color it was
Release your pet Medfly
A: OK, OK, it had to come up sooner or later. Yes, we’re possibly higher than what you’re used to spending. But for what we offer, we’re really not all that expensive. It all depends on what you’re comparing it to. So, we’ve come up with a list of things for you to compare it to -- to arm you for when your boss or your client inevitably says something like “How the heck can we justify spending that kind of dough on a measly radio spot or a puny little podcast??!”
Things That Are More Expensive Than Working With WWW Doing it cheap -- then doing it over
The catering budget on a TV shoot
A rain day on a TV shoot
Losing market share because your radio sucks
Losing your job because your radio sucks
The Betty Ford Clinic
A liver transplant
A ride on the Space Shuttle
A square inch of Malibu
One plate appearance by A-Rod
And hey, if this list of comparisons doesn’t work, try wowing ‘em with this wise proverb:
Q: “All right, I’m convinced! You’re worth every penny!
But what the heck can I do if I can’t come up with that much money this time?”
A: Contact us anyway. Let’s talk about what we can do for your budget. And, under the right circumstances, we’ve sometimes been known to cut a deal.
Ways To Get Us To Cut You A Deal Ask us very nicely
Tempt us with a really, really cool project
Give us lots of time
Be flexible with your deadline or timetable
Give us a commitment of multiple projects
Give us lots of creative freedom
Blackmail us with naked pictures of key WWW staffers
A: Let’s put it this way. Would you take out your own appendix? Would you produce a TV spot without hiring a director? If your answer to either of these questions is ‘yes,’ then perhaps you belong on the second list below: “People Who Shouldn’t Hire WWW.” But if you recognize that creating great radio advertising, powerful Web content or sizzling sound design are each specialized, very difficult arts, then you’re more likely on the list that follows immediately:
People Who Should Hire WWW People who know radio is even harder than TV People who want their radio to be as good as their TV People who want their TV and Web Content to sound as good as it looks
People who actually want to help their client sell more products People who want their moms to be proud People who want a boondoggle trip to Hollywood
People Who Shouldn’t Hire WWW People who think radio is easy People who think audio doesn’t matter People who have no more shelf space for awards People who don’t care if their mothers are ashamed of them People who also direct and shoot and edit and sound-design their own TV spots
People who think their nephew would do a fine job producing their podcast
Q: “So, name names. Who the heck does actually hire you?”
A: Click on our “clients” link. You’ll see a list of truly smart companies with whom we’re proud to partner.
Q: “How the heck do I hire you?”
A: If you want us to write and produce your project from scratch, the first thing we’ll probably do is ask to send us your Creative Brief (if you have one) -- or, to answer a short, simple set of questions -- our famous “5-Minute Brain Download.” In that case we’ll write a Creative Brief and submit it to you for your approval.
If you want us to produce a project you’ve written, we’ll ask you to email us the scripts, storyboard, etc.
Either way, we’ll ask a few more questions and get to work quickly to give you an estimate and a timetable.
If you can come to our studios for the final production, we’ll set you up with one of the best, most comfortable, most fun workspaces you’ll ever find. And if you can’t attend in person, you can listen in via phone or digital patch, and/or receive digital files of the work as we build it. So whether you actually come and play with us or not, you’re involved at every critical step along the way. It’s a beautiful thing.